Deconstructing Bozeman - Part Two
Essence – noun
From Latin, esse, to be
The intrinsic nature or indispensable quality of something, especially something abstract, that determines its character.
Travel magazine editors ask writers to capture the “essence” of a place. Even well-regarded publications like National Geographic Traveler include the following in their writers’ guidelines, (Emphasis added) “Thank you for your interest in contributing to National Geographic Traveler… a Traveler story must capture a place's essence in a way that inspires readers to follow in the writer's footsteps…”
What is the essence of any place? Is it possible to write about a place’s essence without sounding trite or cliché? After years of being just another pretty face in the crowd, Bozeman, my home since 2005, is getting noticed and the population has exploded. There's no doubt Bozeman's essence is changing.
Given its rise in popularity as a place to live and visit, magazines and newspapers are eager to write about Bozeman. Travel writing is intended to “sell” a location so it’s not surprising that only the pretty points of Bozeman are featured. But many people are visiting and moving here, often influenced by what they read, so I want to add my voice to the conversation as a 17+ year resident.
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