Your ski buddy Chuck invites two friends to join you on a backcountry ski tour. You meet the others at the trailhead but you only know Chuck. There's another guy there, some big, blocky fellow, but you can't take you eyes off of her. The thin nylon ski cap, black ski pants, all very ordinary. But the boots. A ski boot in scuba blue, the SCARPA Gea, this year's color. The boots make the outfit and let you know she's a girl who gets after it. You long to know her.

Three buckles, one power strap, ski mode, and walk mode. Weighing in at just under 5.5 pounds, the SCARPA Gea is light enough to be speedy but heavy enough to tackle funky conditions.
SCARPA Gea girls know where to find the best powder. They are the "It" girls of the backcountry ski world. You ignore Chuck and the blocky dude, mosey your way to the front of the line, and hope
something intelligent comes out of your mouth.
~
If you're not familiar with the J Peterman catalogue, you can visit their website here: http://www.jpeterman.com/. Here is an example of the advertising copy for one of their pieces - the inspiration for our exercise.
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